Engaging an executive-level independent consultant isn’t as crazy as it sounds.

Michelle Fotheringham, Founder & CEO of Werkling, breaks down three reasons why on-demand executives provide a competitive advantage for startups and SMBs:

1. They help you access a level of talent you wouldn’t otherwise be able to afford.

Just imagine a super experienced Chief People Officer you can tap into as needed and pay only for what you use, as they work across a number of non-competing organisations ... you're scoring executive-level leadership and deep expertise at (literally!) a fraction of the cost.

2. They build internal capability while remaining cost neutral.

As opposed to having a mid-career Head of Marketing who tries to do it all from strategy to execution, you can invest your money a little more creatively. Engage an On-demand Chief Marketing Officer to lead your growth strategy and set the in-house Marketing Coordinator up for execution and on-the-job development.

3. They make periods of accelerated growth more sustainable.

When organisations rapidly scale, they are at risk of exposing gaps in their internal capabilities. An On-demand Executive, like a Chief Operations Officer, can help founders to steer the ship, drawing on their extensive commercial and domain-specific experience to define the next level of organisational maturity.

Not so crazy, right?!

Here’s a secret — this is super relevant for larger organisations. The same logic works for specialist capabilities like human-centred designers, brand activation consultants and market analysis guns.

Sing out to folks over at Werkling if you’d like to chat about the future of work and disruptive work design.