Sonsee
When you start your career as a pattern maker in an exclusive wedding fashion house, you learn a lot about women, fashion and fit. When Vanessa. Babuin-Perera moved on to product development, creating private label fashion for large retailers, she learned about hosiery as well.
That’s when she saw how the limitations of mass production leave some people behind, especially plus size women. Vanessa set out to fix that.
In the US Vanessa found bloggers who told her there was nothing available that fits. In Northern Italy she found Sonsee’s amazing 360 degree stretch fibre to solve the problem. And in Australia, she found the TV program, Shark Tank.
Vanessa appeared on the first Australian episode and won the support of RedBalloon founder and entrepreneur Naomi Simson, who quickly helped her overcome traditional retailers’ reluctance to invest in the plus size market. Naomi encouraged her to branch out into other neglected areas – intimates.
