News
LUNA is proud to announce its role in helping Asahi's venture arm, Sip Ventures, bring Y Milk to life. Introducing Y Milk — an exciting alternative to the alts, now available at select cafes across Melbourne. This new product isn’t just an addition to the alternative milk market; it’s disrupting the category.
Y Milk is for those who ask, "Why not?" It’s designed for people who crave something better—those who are willing to explore beyond the usual. Developed with baristas in mind, Y Milk offers the perfect foam, smooth texture, and velvety finish that leaves other alternatives in the dust. It’s a great source of fiber and protein with low sugar, offering a natural, no-frills solution. It’s everything you want in a milk alternative—without the extras.
Where others saw waste, Y Milk saw opportunity. By harnessing the potential of yeast by-products, Y Milk offers a sustainable and innovative take on plant-based beverages.
LUNA’s contributions have been key to the launch of Y Milk, particularly in navigating crucial IP agreements to kick off the factory and customer trials. From ideation to execution, the LUNA team has been instrumental in advancing the product, ensuring smooth legal processes and keeping the holding company satisfied every step of the way.
A huge shoutout to our dedicated team members for making this possible. For those ready to embrace the future of milk alternatives, Y Milk is here. Y Not give it a try?